Beyond GOOG and Evil

See no evil,
Hear no evil,
Speak no evil

Note, in this familiar saying, there is no "Do no evil." It took the Google brothers to think that one up. And it's made them look like monkeys, ever since.

Forget holding China to the Boy Scout Code, here's where the motto comes in.

Larry and Sergey don't care about money. All they want to do is build the 'net that everybody really needs. That 'net will be a palpable, all-encompassing presence, and supremely intelligent about everything. The 'net we have now doesn't achieve the intelligence of a chicken.

The 'net we need cannot be created by a normal corporation, because normal, profit-seeking corporations exist for the love of money and that's the root of all evil. The only reason Sergey and Larry need the money is to build the 'net. They are the right people for the job. By virtue of their vision, they have pulled Excalibur from the stone. It's their manifest destiny.

Soon, as evidence of its divine right, Google will become a natural monopoly. It will float free of all competition. This is actually a prerequisite for taking the next step because there can only be one 'net. In the service of its mission, Google will become a singularity in world history. And it will do no evil. Because it can't.