They got scale. Miles and miles of scale. The triumph of programmers. Did GM ever figure out how to get to everybody who was in a Chevrolet? Not hardly. But Larry and Sergey figured out how to get to everybody with a computer. Er, phone.
Thirty years ago, Bill Gates famously told his programming buddies that they should be paid for their software. Twenty years later, Larry and Sergey said, "Naw, let's just give it all away!"
It's easy to imagine them in their hot tub at night, looking up at the stars and listening to that whooshing sound, coming in from every direction.
Larry says, "I want to be as rich as Bill Gates."
And Sergey says, "Me, too."