Every day, I have to look at GOOG's closing price in Yahoo! Finance. Then I check out the news items that seem interesting. Today, I clicked on a thing called, "Google Confirms Plans to Put Display ADs on Google.com."
Nothing really new.
But there were several comments, all from people who thought Google's use of display ads would betray its covenant with the universe. I know these guys. They're the same ones who used to dump on Microsoft for being evil. Then they wanted the Internet to be reserved for noble purposes. They stand for Purity. They express indignation. Display ads offend their nostrils.
In good fellowship, they exchange nostrums for warding off the evildoers. One said he had DoubleClick blocked by Mozilla Ad Blocker Plus. Another gave a link for a toolbar that enabled him to switch quickly to another search engine, without having to retype his query, if he suddenly discovered a display ad on his page.