Hardware can kill you, if it falls on your head. Software is the stuff that dreams are made of.
Back when IBM was big, hardware was the thing. If you bought Big Iron, it was up to you to make it do something. Later, IBM developed operating systems and gave them away free with the machinery. Software was nothing to them.
So little was software on IBM's mind and culture that, when they invented the personal computer, they sold a license to Bill Gates to put the software in. They probably laughed at him.
The truth is, hardware is nothing. Software is everything. Eventually, software breaks loose from hardware and floats free.
At Google, hardware gets no respect. Thousands of cheap PC's crammed together in overheated box cars like loads of bricks, while software breaks across the world like a rock star.