I was moved to attach the following comment to the article:
If Google needs to put up an anti-Facebook (and they do), they should not copy Facebook. They should build a serious place for serious people, even businesses. Demote the "friend" notation which, in FB, limits the discourse to silliness, and elevate user-defined roles and relationships that can be multiply assigned within groups. Groups should be expanded to include user-defined "offices" and "organizations". Finally, tie the concept of "actions" to an easy-to-use work-flow engine, and promote it with all the people who work for a living and are candidates for Google apps which will be integrated with the system.
There it is, the once and future next big thing.
There it is, the once and future next big thing.
3 comments:
This generalization of a social network would not only leapfrog Facebook, it would expose SalesForce as a stealth social network and Google's true competitor in this area.
Wow, no way. I mean, I think the silliness on Facebook is in many ways what people want, but I can't wait to see what Google does!
Tyler: thanks for your comment. I don't think we have to worry about Google taking my advice, but long term I see social networks evolving into business networks. You can still keep the friends connection, but supplement it with things that capture the way businesses and other organizations work.
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